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New
iPad Pro
iPad Pro available starting 3.25
Magic Keyboard coming in May
New
MacBook Air
Twice the speed. Twice the storage.
From $999.
iPhone 11 Pro
Pro cameras. Pro display. Pro performance.
From $24.95/mo. or $599 with trade‑in.
iPhone 11
Just the right amount of everything.
From $18.70/mo. or $499 with trade‑in.1
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With the Always-On Retina display.
You’ve never seen a watch like this.
Arcade
Agent 8 is a small hero on a big mission.
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Latest Videos

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Watch the full Apple holiday film on our YouTube channel to see the whole story of how a ragtag group of woodland critters ...
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Our whole squad of woodland puppets couldn't leave set without getting a group selfie. #ShotoniPhone #AppleHoliday.
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Take a look behind the scenes of our new holiday film to see how we handcrafted a cast of woodland puppets ...
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Squirrel wanted to give the world a little peak of what set life is like on our latest holiday film. #ShotoniPhone #AppleHoliday.
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This holiday, remember that friendship is a gift. In this handcrafted film, a ragtag group of woodland critters discover a lost iPhone ...
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Puppeteers dressed like blueberries. Individually placed whiskers. An entire forest built 3 feet off the ground. And so much more.